Musky Shop Blog

Summer is officially here, and you know what that means—it’s time for the biggest party of the year! We are thrilled to invite you and your family to the 6th Annual Musky Shop Summer Bash. Whether you are a seasoned musky angler looking to upgrade your tackle box or a family looking for a classic Northwoods weekend getaway, this is the event you don’t want to miss.

The Details: When & Where

Mark your calendars, set your reminders, and map your route. Here is everything you need to know to get here:

• Date: Saturday, July 18th, 2026

• Time: 11:00 AM – 3:00 PM

• Location: Rollie & Helen’s Musky Shop

  7542 Hwy 51S, Minocqua, WI 54548

What to Expect at the Bash

We’ve been hard at work making sure this year's event is our best one yet. Long before the doors open, our incredible vendors will be arriving bright and early to set up shop under our massive outdoor tent. Plus, we’ve completely revamped our parking lot to ensure a smooth, comfortable walking experience for everyone browsing the setup.

Here is a sneak peek at what we have lined up for you from 11:00 AM to 3:00 PM:

• Our Largest Sale of the Year: Expect huge discounts on the best gear in the industry. To make your shopping experience as seamless as possible, we will have a dedicated register set up right outside under the tent for fast outdoor purchases, or you can head inside to browse the full store and use our in-store checkouts.

• Gear Up for the Water: Need to stock up before hitting the lake? While you're at the shop, you can purchase your fishing license right here, and don't forget to grab some fresh live bait from our fully stocked selection to make sure your presentation is top-notch.

• Free Raffles: Everyone in attendance will have the chance to sign up for awesome raffles throughout the day. You've got to be there to win it!

• Talk to the Pros: This is your chance to get exclusive, inside information. Take the time to chat with our industry vendors—they love sharing their best practices and giving tips on the exact techniques needed to work their baits perfectly.

• Special Guest: We are incredibly excited to host Glenn McDonald from the 54 or Bust YouTube channel! Be sure to stop by, say hello, and talk shop with him.

• Food & Refreshments: Come hungry! We’ll be serving up a classic Northwoods lunch featuring hot dogs, brats, chips, and cold drinks.

• The Annual Collectible Can: As always, keep an eye out for this year’s exclusive Summer Bash energy drink and limited-edition collectible can!

Make a Weekend of It: What to Do in Minocqua

If you’re traveling from out of town for the Bash, why not stay a while and experience the best of the Minocqua area? Known as the "Island City," our community is packed with classic Northwoods charm and summer fun. Here are a few must-do activities while you’re in town:

• Hit the Trails: Take a scenic stroll or bike ride down the famous Bearskin State Trail, which treats you to stunning views of our local lakes and northern forests.

• Explore Downtown & Grab a Sweet Treat: Wander through downtown Minocqua to check out the local boutiques and Gaslight Square Shoppes. Just make sure you don't leave town without stopping by Dan’s Minocqua Fudge for a world-class sweet treat!

• Relax at Torpy Park: Right in the heart of downtown, Torpy Park offers a fantastic sandy beach, playground, and picnic areas perfect for the family to unwind right on the water.

• Unwind at a Local Spot: After a full day of talking muskies, grab a bite at a classic lakeside supper club or swing by Rocky Reef Brewing Company to try a locally crafted Northwoods brew.

Fun for the Whole Family

Above all else, the Summer Bash is a celebration of our amazing fishing community. We pride ourselves on creating a highly family-friendly environment. Bring the kids, enjoy some great food, grab some legendary deals, get fully licensed up for the weekend, and share a few fishing stories with fellow anglers.

We can't wait to see you there. Let’s make the 6th Annual Summer Bash one for the record books!