Musky Shop Blog

Wishing everyone a fantastic summer filled with great fishing, especially for those chasing Muskies!

If you’re chasing trophy muskies this season, there’s a new lure in town—and it’s got horsepower.

The key to choosing the right swimbait lies in its tail design and plastic composition, which dictate its action in the water.

Musky 360 Podcast Episode 294: Live from Canada Whats Happening Now 

On July 19, 2025, the town of Minocqua, Wisconsin, will come alive with the Musky Shop Summer Bash

Tannic lakes, like those scattered across the Northwoods of Wisconsin, get their dark, coffee-colored water from natural organic matter

The Northern Musky season kicks off on May 24th, and we couldn’t be more excited!

Musky trolling is a key component of a complete and successful musky fishing game plan.

Like its predecessors in the Predator Line up, the Titan and Kraken, Magnus is designed to be a “Mod Machine.” 

Truly a lure entirely its own, the Beaver Bait leaves plenty of imagination as to its usage on the water.

To better understand how musky reel gear ratios will affect your actual on the water fishing let’s first break down what the gear ratios of a reel mean.

Don’t let the name scare you; the Rabid Squirrel from Musky Mayhem won’t bite you or your pocketbook, but let me assure you that it will put some muskies in your net.